What’s New in the Apple Lineup?

Creator: Stephen Lam | Credit: REUTERS

As you may know, Apple held their Spring event on Tuesday from their Cupertino campus.

In short, the emphasis was on ¬†Speed and Performance and (maybe it was in recognition of International Women’s Day although it was not mentioned), almost all of the presenters for the various product lines were women. ūüĎŹūüŹĽ

There was one major new product announcement, but otherwise, upgrades with Apple Silicon’s M1 chip were predominant. There were a couple of other updates … a preview of new offerings on Apple TV+ and two new beautiful green finishes for the iPhone 13.

There were also two important upgrades to Apple’s more affordable products to appeal to a broader cross-section of users.

The New iPad Air

The iPad Air was upgraded with the M1 chip with a massive leap in performance … 60% faster, 2x faster graphics which is faster than any other tablet AND faster than any PC in that price range. Great opening price at $599.

The New iPhone SE

Apple added the M1 chip to the iPhone SE, their more affordable model. It’s a great upgrade to extend high performance to a wide range of users.

Apple calls it “the most advanced chip to the most affordable iPhone.”

The New Mac Studio

The Mac Studio and Studio Display were presented together, but the Studio Display is also available across the Mac lineup.

The new Mac Studio and Studio Display was the only NEW product announcement.

Every Mac user is probably drooling over the beautiful Mac Studio. (Yeah, me too, but then there’s the price ….)

As always, it was introduced with an awesome video, but it sets a new standard for a HIGH PERFORMANCE DESKTOP.

The speed upgrades and specifications are significant, but there are also the mind-boggling specifications that are hard to comprehend:

  • 114 Billion transistors, the most ever in an chip.
  • 22 Trillion Operations/Second, 90% greater than any competitive chip.

I know these numbers are astounding. Hard to wrap your head around for sure … except to say, AWESOME!

The Mac Studio can be ordered today and will be available on March 18. There are several configurations starting at $1,999 based on different core-CPUs, neural engines, memory and SSD storage.

The New Studio Display

While this gorgeous Studio Display was announced and demonstrated alongside the Mac Studio, it is also accessible across the Mac product line … from the MacBook Pro and¬†MacBook¬†Air to Mac¬†Pro and Mac¬†mini.¬†

  • 27-inch 5K¬†Retina display

  • 12MP Ultra¬†Wide camera with Center¬†Stage

  • Three mics and six speakers with Spatial¬†Audio

  • 14.7 million pixels

  • 600 nits of¬†brightness

  • 1 billion colors

It starts at $1,599 with upgrades for nano-textured glass and different mount adapters. Order now and it’s available starting March 18.