Do you ever wonder how TV ratings get made … maybe like they say about politics and sausage … you don’t want to know?
I’ve often wondered because people are watching TV programs in so many ways these days that I’ve wondered whether all of that “viewing” was being capture correctly?
Apparently not … and not just because of the streaming shaking up the TV world, but because of some shortcomings in the data collection process itself.
Read Fortune Magazine’s, Streaming is shaking up TV’s Nielsen ratings, with billions in ad dollars at stake.
Read more articles from the Sword Tips Newsletter – March 10, 2022 – Edition
